April 05, 2019

Positive Luxury

Editorial feature: Luca Jouel says accountability is worth its weight in gold.

Luca Jouel interview for Positive Luxury

Sophisticated Living

Thank you for featuring our Benedictin cufflinks!

Sophisticated Living Magazine x Luca Jouel  Luca Jouel Benedictin cufflinks

Positive Luxury

International Women's Day 2019

Positive Luxury x International Women's Day 2019 x Tereena Lucas


15 Last-Minute Holiday Finds

               New Jersey Monthly

Luca Jouel cufflinks


Australian Fine Jeweler Luca Jouel Releases Cuff Link Collection

The collection uses all sustainable, ethically sourced materials and utilizes certified conflict-free stones. By  on October 18, 2018

 Eluxe Magazine


Eluxe Magazine x Luca Jouel: 10 Ethical Fine Jewellery Brands

Queensland Brides

QB loves: Luca Jouel’s A/W 2019 collection

QB loves: Luca Jouel’s A/W 2019 collection

Les Carats

Jewelry Designers Fall Collections

Les Carats x Luca Jouel Fall Collections


78 Stunning Sapphire Engagement Rings For Every Bridal Taste

BRIDES - Kate Middleton ring close up for sapphire engagement ring articleFeatures

The Fashion Advocate

Ethical Fine Jewellery Label Luca Jouel Is Committed To Social Change

The Fashion Advocate x Luca Jouel Ethical Fine Jewellery Label Committed to Social Change

The Retail Jeweler

Luca Jouel 2019: Stones Colored by Memories

The Retail Jeweler featuring Luca Jouel new collections


Majestic Disorder

Majestic Disorder Magazine featuring Luca Jouel necklaces


Jewllery Focus magazine First Look Luca Jouel

ELUXE Magazine




Designer Spotlight: Luca Jouel

Les Carats: Luca Jouel

Trend Prive Magazine  Luca Jouel: Ethically Sourced Fine Jewellery

Trend Prive Magazine: Luca Jouel Ethically Sourced Fine Jewellery

Positive Luxury

Get The Look: Celebrities That Do Good

Who says you can’t look good while you’re making things happen? We think it’s possible to do both, and what’s more, have fun shopping labels which are also working hard to act ethically.

More and more designers are building brands which are as sustainable as they are luxurious, so we’ve pulled together an edit of our favourite looks from our Positive Luxury #brandstotrust – and paired them with the smart, stylish women who are currently inspiring us to help create some positive change in the world.

Positive Luxury Blog Post Celebrities That Do Good  Features

La Maison Couture: What is responsible Jewellery?

Responsible Jewellery is jewellery that has been created with a commitment to promoting responsible social and environmental practices in a transparent and accountable manner.

Yanacocha Goldmine (Image courtesy of Wikimedia)

Sublime Magazine Good Brand Award 2018

Lux Global Excellence Awards 2017 - Luca Jouel

Best Australian Fine Jewellery Brand 2017




LUXURY SOCIETY by Digital Luxury Group: 

How Luxury Fashion is Raising Awareness by 

 | Dec. 21, 2017

How Luxury Fashion is Raising Awareness

The Holiday Edit: What to Wear this Party Season | Positive Luxury

Positive Luxury Blog - what to wear Features


Australian Childhood Foundation

Trend Privé Magazine

Issue No. 28 Vol. 2

Luca Jouel featured in Trend Prive' Magazine 2017

Positive Luxury Editorial:


'At La Maison Couture, we aim to build an awareness of responsible jewellery production and encourage our customers to ‘buy better’. By promoting luxury brands that use ethically sourced materials and have a positive impact on social and environmental change, we hope to play a part in changing the jewellery industry for the better.

When sourcing brands, we seek out the best in cutting-edge design, contemporary fine jewellery, and responsible jewellery makers – most of whom our customers will never have seen anywhere else before.' Tania McNab

Tania McNab of La Maison Couture

Luca Jouel 30k+

Luca Jouel has just reached a monumental 30k page likes so I would like to take this opportunity to say a great big THANK YOU to everyone for all your lovely support and appreciation of my jewellery Features I would also like to make a special mention of my superstar team without who none of this would be possible: Kian Design, Wisam Sarji, Tracey Denney, Allison Cumins Madden, Louise Berry, Adele Anna Ciscidda, Balkishan Gurjar, Andrew Slavinski, Caryee Lam Qiann Qdl, my dear friends at PositiveLuxury - Diana Verde Nieto, Catherine Mugnier, Rebecca Wallace; the team at 1stdibs, Tania McNab of La Maison Couture, Rathna Sharad of runway2street, Kristen of Gallerique, Margarita of THE LIST, the team at Fashion ComPassion, the girls at JewelStreet, Katya Lakshmi of The Wedding Network, Mel of Perth Luxury, Claire Goldsworthy of The Fashion Advocate, Kim Carruthers & Jo Rooke of EChic - Helping you make smart technology choices... and my lovely friends who have taken the time to show their support over this past two years, you know who you are, this has been a massive undertaking and I truly appreciate it Features

I have some new and interesting pieces in the works, can't wait to share them with you! Features Features Features

Jewellery/watches30,864 Likes

Storm Keating x Luca Jouel

Pieces worn by the lovely Storm when she attended the Varkey Foundation Charity party.

Storm Keating wearing Luca Jouel black diamond bracelet and ring

Conscious Living Magazine - Winter Issue 98

Conscious Living Magazine - Luca Jouel feature


Positive Luxury Travel blog post - East Harbour Obonjannecklace

Get Behind The Label: Luca Jouel's Necklaces

Loving the love from our friends at Fashion ComPassion! 


Father's Day the Ethical and Eco Way by Incredibusy

Incredibusy Father's Day gift guide featuring Luca Jouel   Positive Luxury

Luca Jouel x MINE Magazine

Issue 7, in great company. 

Luca Jouel x MINE Magazine

Marrakesh Travel Guide

Thanks very much for featuring one of our pieces Positive Luxury! I have a particular penchant for the architecture and designs of this beautiful city. 

Positive Luxury - Marrakech Travel Guide  Features

Five Things to Think of When Purchasing New Jewellery

This is a little piece I wrote for the Mundella EveryWoman Expo.

Luca Jouel necklace collection image for Every Woman Expo 2017 blog post

Positive Luxury Summer Style Guide as Chosen by The Wonder List

Positive Luxury x Wonderlist Blog Post

Luca Jouel x The Wonder List

Thank you very much for this lovely feature about our brand and Fern earrings Charlotte Curtis!


Luca Jouel x FashionComPassion

Headed by sustainable fashion expert Ayesha Mustafa, these lovely people have been working super hard revamping their offering and I am pleased to say that Luca Jouel has been invited to be a part of their community of global ethical artisans! 

Fashion ComPassion

The Wedding Network Sweet Romance | Style Shoot

Luca Jouel was very happy to be invited to collaborate on this gorgeous shoot, which was styled by creative wedding stylist Branka of Blonde and Blue, courtesy of our friends at The Wedding Network!

The Wedding Network Sweet Romance Styled Shoot
The Wedding Network Sweet Romance Styled Shoot 2017

The Wedding Network Sweet Romance Styled Shoot 2017

Secret Garden Collaborative Shoot

Our beautiful Moderne Arabe ring and Canyon Drop earrings featured in this recent styled wedding shoot by the lovely Amanda of Amanda Afton Photography Facebook Emoji💕 The full spread will be featured at Polka Dot Bride Facebook Emoji💕⠀⠀

  Lj Website

Luca Jouel x The Fashion Advocate

Thrilled to be part of this latest edition of The Fashion Advocate which is the brainchild of the very talented Claire Goldsworthy! Click on the link below and have a read about some wonderful creative Australians, and you can find Luca Jouel on page 30!

Luca Jouel x The Fashion Advocate


Luca Jouel x Gallerique

Feeling very blessed! I'm pleased to share some more fantastic news, Luca Jouel has been invited to showcase our pieces on Gallerique!! Located in Chicago, Gallerique is a wonderful curated marketplace that sources and sells extraordinary art and objects from around the world.

Luca Jouel x Gallerique

An Interview with Tereena Lucas of Luca Jouel

Thank you very much Scott Jacobsen of the Canadian TrustedClothes Blog for the opportunity to further examine my own knowledge and beliefs around fashion ethics and sustainability.
The good people at Trusted Clothes work hard to promote ethical, sustainable & healthy fashion by encouraging people to be conscious consumers, fair trade, organic fibres, and positive change overall in the whole industry Facebook Emoji

Luca Clothes

Positive Luxury Meets Tereena Lucas of Luca Jouel

A little something about me and the details of my latest collection.

Tereena Lucas


Positive Luxury - Key Jewellery Items That Will Never Go Out of Style

Positive Luxury Blog - Key Jewellery Pieces



Luca Jouel x The Butterfly Mark Award 2017

Hello! It is me, Tereena, on location in my living room 😏 And I am excited to share my wonderful news with you all! ...drum roll...

Luca Jouel has again been awarded the Positive Luxury Butterfly Mark for 2017 for our continued commitment to sustainability and ethical business practices!! The Butterfly Mark is the only interactive trust mark that exists in the luxury industry today for the express purpose of encouraging brands to do better and in turn helping people to make better choices about what they buy, so this is indeed an honour! 

To help further demonstrate our purpose-led values and transparency, every week I will be sharing with you one of our Positive Actions in a 'Positive Monday Series' starting tomorrow. I would love you all to follow along and welcome any feedback, comments or questions you may have!

Positive Luxury The Editorial - Style for all ages: The Work Wardrobe

Positive Luxury Blog - Style For All Ages - The Work Wardrobe

Positive Luxury Paris Travel Guide

Positive Luxury Paris Travel Guide

Come and visit us on Jewel Street!

Luca Jouel x Jewel Street


Men of Luca Jouel

We felt there was quite a man-drought on our Instagram feed so we put an end to it!
Meet Victor Brauner & Luke "Razor" Sharp, two of our Perth super sport stars warming up before our shoot on location at the iconic Raffles Hotel. Home town Professional Boxer Luke is a 3x State Champion and a former IBO Asia-Pacific Champion! Brazilian bornVictor is a Professional Futsal Player who has represented Brazil, Italy and now Australia, and who has done so also in Japan, Malaysia and USA! Both these champions will feature our gents jewels in upcoming posts, be sure to make them welcome friends!

Luke Sharp and Victor Brauner




In the first of our Designer Spotlight series in collaboration with Runway2Street, we highlight awarded brand to trust Australian fine jewellery brand Luca Jouel, read their story here;

The intricate detail that adorns Luca Jouel’s fine jewellery expresses sophisticated yet organic beauty, offering custom designed pieces using ethically sourced diamonds, together with mixed precious metals and luxury hand finishes.

Tereena Lucas founded Luca Jouel as a result of her aspiration to celebrate raw and sophisticated beauty. Her love of jewellery stems from antiquity, as well as patterns of botanic and architectural origin. Tereena is devoted to a timeless style transcending generations, to create heirloom quality jewellery that holds personal meaning for the wearer.

Working with a team of talented craftsmen, Tereena uses harmonious combinations of hand-sourced rare and unusual diamonds, gemstones and mixed precious metals to create a collection rich in detail yet one that is organic and edgy, a striking combination of the traditional and timeless, with a modern sensibility.

Luca Jouel Reina Nostalgia

Luca Jouel has been awarded the Butterfly Mark by Positive Luxury, in recognition of Tereena’s commitment across all areas of sustainability. Positive Luxury connects brands and consumers that care, to inspire people to buy better and influence brands to do better. Luca Jouel’s efforts towards sustainability include her dedication towards sourcing conflict-free gemstones, her association with the alliance for responsible mining and her support of the Australian Childhood Foundation where a part of proceeds are donated to help the foundation safeguard all children from the trauma of abuse, violence and neglect.

Explore the Luca Jouel collection on Runway2Street here

Butterfly Mark



Stones, Tones & Jewellery's New Gold Standard

OCTOBER 12, 2016 


There’s a new alchemy in the mix of precious metals, diamonds, and coloured gemstones.

Beauty’s new by-word is fair – and traditional hand-finished sophistication in jewellery is no longer legitimately luxurious unless it also comes ethically sourced and fairmined.

Luca Jouel

 Positive Luxury Blog - Stones, Tones & Jewellery's New Gold Standard

Positive Luxury is delighted to recommend brands doing good things – and doing good business too. Foremost is Australia’s Luca Jouel, awarded the Butterfly Mark, whose actions safeguard vulnerable children and support responsible manufacturers in the field. In addition, Tereena Lucas, chief designer, is a fellow member of the Gemmological Association of Australia (FGAA) and a member of the Jewellers Association of Australia (JAA).

The Butterfly Mark, powered by Positive Luxury, is awarded to luxury lifestyle brands that take pride in their craftsmanship, service, and design, whilst having a positive social impact and respect for our shared environment. The Butterfly Mark offers wordless reassurance that Luca Jouel is a brand to trust.

 Positive Luxury Blog Post - Stones, Tones and Jewellery's New Gold Standard

Other brands we can recommend as committed to integrity, fair play and luxury’s new good governance are Argyle Pink Diamonds, Stephen Webster, House of Garrard, Arctic Circle and Flamingo Jewellery.

An exciting story to watch is the discussion surrounding synthetic versus non-synthetic gemstones. Synthetic stones are the exact same product only their properties are born of a scientist’s high-tech lab. Current debate centers on whether market demand for these ‘too perfect’ stones will overtake naturally occurring stones (similar to what happened with pearls). Currently, it looks as though the earth’s natural imperfections are what’s driving demand – for an authenticity that is naturally beautiful. Hence the continuing need to ensure non-synthetic stones are mined fairly.

 synthetic diamonds

 The Alliance for Responsible Mining (ARM) is at the forefront of a growing global movement of miners, support organizations,  and market players, working together towards the positive transformation of the artisanal and small-scale gold mining sector globally. Formed to support Fairmined certified mining organizations, the objective is to help each other get on with fair practices.

Joie Collection + BORN

Positive Luxury Blog: My Positive Life... Tereena Lucas

Founder of Luca Jouel, the boutique Australian fine jewellery brand, Tereena Lucas, is a designer and gemologist with a passion for combining all of her loves and dedicated to having a positive impact. We talk to her about how the brand started, her vision for Luca Jouel and the biggest impacts on her life.  

Luca PL




Luca Jouel to Showcase at Perth Bridal Expo 2016

Bridal Promotions

Luca Jouel + The Wedding Network

Luca Jouel is now part of Perth's The Wedding Network community of companies who cater to the needs of lovely brides and grooms in anticipation of their big day and future commitment together!


Logo TWN

Luca Jouel + R2S

We are excited to announce our new partnership at Runway2Street!


Runway Street


The Wedding Network Styled Bridal Shoot | Reflections

We had such a wonderful time being involved with this shoot! It was such a pleasure meeting some of Perth's lovely and talented creatives, and of course showcasing some of our Luca Jouel pieces!

Bridal Shoot

Luca Jouel + Positive Luxury!!

We are thrilled to announce we belong to the community of trusted brands bearing The Butterfly Mark. The Butterfly Mark, powered by @positiveluxury, is awarded to luxury lifestyle brands which actively contribute to protecting our planet’s resources. We are proud to celebrate our status as a trusted brand that cares in the areas of precious stone procurement, recycling, and using renewable energy and look forward to placing The Butterfly Mark on our product pages! Click on The Butterfly Mark to have a look at our Positive Luxury Luca Jouel brand page!

#brandstotrust #trust #lucajouel #australian #finejewellery

LinkedIn Post

Positive Luxury + Luca Jouel announcement

New Luca Jouel Stockists!

We are pleased to announce that Luca Jouel is now available at these two distinguished retailers:

La Maison Couture logo

Logo Black


Brand Preview Picks with Buying Director, Candice Fragis

So wonderful to wake up to this news this morning!! 

Buying & Merchandising Director at Farfetch, Candice Fragis, makes her top sustainable brand picks ahead of Brand Preview. Candice has worked as a buyer for over 12 years with Browns, Saks Fifth Avenue, Net-a-Porter and now Farfetch. She was behind the launch of Net-a-Porter’s sportswear arm. Candice chose Luca Jouel, Behno, Cecilia Hammarborg, ABURY and Ally Bee as her favourite brands!

Candice thinks Luca Jouel has a clear market and would sit well alongside other fine jewellery brands. “The aesthetic and design feel authentic and rustic whilst still having a luxe finish. The ethics are reassuring rather than being a focus which is important as it keeps the focus on the product,” she explains.

The full article can be read here: http://source.ethicalfashionforum.com/article/brand-preview-picks-with-buying-director-candice-fragis

Candice Fragis

Ethical Fashion Source Brand Preview March 2016

We are very excited to be a part of this wonderful initiative!!

Luca Jouel

The Weekend West February 2016

Very happy to see some of our jewellery featured in the recent photo shoot by The Weekend West covering Perth fashion label Baz Inc.

Baz Inc

Made of Jewelry December 2015

Lovely piece detailing our Reina collection by Sophie on her Made of Jewelry blog!

Luca Jouel Reina Collection

Honourable Mention April 2015

Very pleased to have received some appreciation for our beautiful necklaces and first time entry!

IDA Honourable Mention


The IDA Juries have finalized the 8th annual Design Awards Honorable Mention winners selections

Apr 12 2015

LOS ANGELES, Mar 26 2015 Los Angeles, Tereena Lucas, Kian Dastyar for Luca Jouel of Australia was Awarded: Honorable Mention in Jewelry Competition for the Reina Nostalgia Project.

IDA honorary juries examined over 1000 entries submitted by architects and designers of interiors, fashion, products, and graphics from 52 countries throughout the world. After final decisions had been made, the jury rewarded the best professional and emerging designers for their achievements in terms of design, creativity, usability and innovation. Judging was a rigorous process, with winners receiving publication of their work in the International Design Awards Book of Designs. The coveted IDA Trophy will be awarded to all Designer of the Year title winners at the official biennial International Design Awards Ceremony in Los Angeles.

This annual competition recognizes, honors and promotes legendary design visionaries and uncovers emerging talents in Architecture, Interior, Product, Graphic and Fashion Design on a global level.

The members of the jury included Alice Blackwood Editor, Design Quarterly, Kahi Lee - Host, HGTV's "Design on a Dime", Style Network's "My Celebrity Home", Melissa Sterry - Interdisciplinary Design Scientist, Founder, Societas,Josh Rubin - Editor-in-Chief, Founder, and Publisher, Cool Hunting, Martin Venzky - Stalling, Senior Advisor, CMU STeP, Jeffrey Nemeroff - Co-Founder, Creative Director, Entra Magazine, Jordan Landes-Brenman CEO, Haute House PR & Marketing, Raj Nandan - Managing Director, Indesign Group, William Menking - Founder, Editor-in-Chief, The Architects' Newspaper, Nicole Lloyd - Senior Art Buyer, Deutsch, Inc., Rebecca Epstein Kong - Co-founder, Artware Editions, Aaron Kenedi - Editor-in-Chief, Print, Geraldine Grisey - Editor, Punky B Fashion Diary.

Tereena Lucas, Kian Dastyar for Luca Jouel of Australia, was Awarded: Honorable Mention Prize in Jewelry Competition for the Reina Nostalgia Project

The design has evolved from the unusual and striking pair of spotty diamond slices I purchased in Hong Kong earlier this year. I wanted to capture their old-worldly charm and was reminded of some beautiful over-exposed photos I had taken one snowy night in the Old Town of Salzburg in 2010. The two necklaces have been created in 18ct yellow and rose gold. The pendant and chain designs were customed using CAD by Kian Dastyar where the pendants each consist of two parts that have been carefully laser welded together to encase the delicate slices. Combinations of high polish and satin matte finishes have been applied to the pendants and chains.

ABOUT Tereena Lucas, Kian Dastyar for Luca Jouel:
Tereena Lucas is a gemmologist and Australian fine jewellery designer. Kian Dastyar is a master jeweller and Australian custom jewellery designer.

Designer's Contact: 
Tereena Lucas, Kian Dastyar for Luca Jouel 

About IDA

A handful of designers, thinkers and entrepreneurs created the International Design Awards in 2007 as a response to the lack of recognition and celebration for smart and sustainable multidisciplinary design. The International Design Awards (IDA) exists to recognize, celebrate and promote legendary design visionaries and to uncover emerging talent in Architecture, Interior, Product, Graphic, and Fashion Design. IDA aspires to draw attention to the iconoclasm of design world wide, conceptualizing and producing great work.

For IDA Press Inquiries, Contact:
Hannah Lillethun 
IDA Program Director 


Luca Jouel IDA

Luca Jouel IDA

Luca Jouel IDA

Luca Jouel IDA

Luca Jouel IDA

Luca Jouel IDA

Luca Jouel IDA