Positive Luxury Editorial:
LA MAISON COUTURE - THE RESPONSIBLE JEWELLERY EDIT
'At La Maison Couture, we aim to build an awareness of responsible jewellery production and encourage our customers to ‘buy better’. By promoting luxury brands that use ethically sourced materials and have a positive impact on social and environmental change, we hope to play a part in changing the jewellery industry for the better.
When sourcing brands, we seek out the best in cutting-edge design, contemporary fine jewellery, and responsible jewellery makers – most of whom our customers will never have seen anywhere else before.' Tania McNab
Luca Jouel 30k+
Luca Jouel has just reached a monumental 30k page likes so I would like to take this opportunity to say a great big THANK YOU to everyone for all your lovely support and appreciation of my jewellery I would also like to make a special mention of my superstar team without who none of this would be possible: Kian Design, Wisam Sarji, Tracey Denney, Allison Cumins Madden, Louise Berry, Adele Anna Ciscidda, Balkishan Gurjar, Andrew Slavinski, Caryee Lam Qiann Qdl, my dear friends at PositiveLuxury - Diana Verde Nieto, Catherine Mugnier, Rebecca Wallace; the team at 1stdibs, Tania McNab of La Maison Couture, Rathna Sharad of runway2street, Kristen of Gallerique, Margarita of THE LIST, the team at Fashion ComPassion, the girls at JewelStreet, Katya Lakshmi of The Wedding Network, Mel of Perth Luxury, Claire Goldsworthy of The Fashion Advocate, Kim Carruthers & Jo Rooke of EChic - Helping you make smart technology choices... and my lovely friends who have taken the time to show their support over this past two years, you know who you are, this has been a massive undertaking and I truly appreciate it
Storm Keating x Luca Jouel
Pieces worn by the lovely Storm when she attended the Varkey Foundation Charity party.
Conscious Living Magazine - Winter Issue 98
WILDFITNESS’ TOP TIPS FOR SUSTAINABLE FESTIVAL GOING - Positive Luxury
Get Behind The Label: Luca Jouel's Necklaces
Loving the love from our friends at Fashion ComPassion!
Father's Day the Ethical and Eco Way by Incredibusy
Luca Jouel x MINE Magazine
Issue 7, in great company.
Marrakesh Travel Guide
Thanks very much for featuring one of our pieces Positive Luxury! I have a particular penchant for the architecture and designs of this beautiful city.
Five Things to Think of When Purchasing New Jewellery
This is a little piece I wrote for the Mundella EveryWoman Expo.
Positive Luxury Summer Style Guide as Chosen by The Wonder List
Luca Jouel x The Wonder List
Thank you very much for this lovely feature about our brand and Fern earrings Charlotte Curtis!
Luca Jouel x FashionComPassion
Headed by sustainable fashion expert Ayesha Mustafa, these lovely people have been working super hard revamping their offering and I am pleased to say that Luca Jouel has been invited to be a part of their community of global ethical artisans!
The Wedding Network Sweet Romance | Style Shoot
Luca Jouel was very happy to be invited to collaborate on this gorgeous shoot, which was styled by creative wedding stylist Branka of Blonde and Blue, courtesy of our friends at The Wedding Network!
Secret Garden Collaborative Shoot
Our beautiful Moderne Arabe ring and Canyon Drop earrings featured in this recent styled wedding shoot by the lovely Amanda of Amanda Afton Photography 💕 The full spread will be featured at Polka Dot Bride 💕⠀⠀
Luca Jouel x The Fashion Advocate
Thrilled to be part of this latest edition of The Fashion Advocate which is the brainchild of the very talented Claire Goldsworthy! Click on the link below and have a read about some wonderful creative Australians, and you can find Luca Jouel on page 30!
Runway2Street: Sustainable Luxury Designers Doing Their Part To Save The World
Luca Jouel x Gallerique
Feeling very blessed! I'm pleased to share some more fantastic news, Luca Jouel has been invited to showcase our pieces on Gallerique!! Located in Chicago, Gallerique is a wonderful curated marketplace that sources and sells extraordinary art and objects from around the world.
An Interview with Tereena Lucas of Luca Jouel
Thank you very much Scott Jacobsen of the Canadian TrustedClothes Blog for the opportunity to further examine my own knowledge and beliefs around fashion ethics and sustainability.
The good people at Trusted Clothes work hard to promote ethical, sustainable & healthy fashion by encouraging people to be conscious consumers, fair trade, organic fibres, and positive change overall in the whole industry
Positive Luxury Meets Tereena Lucas of Luca Jouel
A little something about me and the details of my latest collection.
Positive Luxury - Key Jewellery Items That Will Never Go Out of Style
Luca Jouel x Living Well in WA
We will be exhibiting at the Living Well in WA expo this coming June!
Positive Luxury The Editorial - Style for all ages: The Work Wardrobe
Luca Jouel x The Butterfly Mark Award 2017
Hello! It is me, Tereena, on location in my living room 😏 And I am excited to share my wonderful news with you all! ...drum roll...
Luca Jouel has again been awarded the Positive Luxury Butterfly Mark for 2017 for our continued commitment to sustainability and ethical business practices!! The Butterfly Mark is the only interactive trust mark that exists in the luxury industry today for the express purpose of encouraging brands to do better and in turn helping people to make better choices about what they buy, so this is indeed an honour!
To help further demonstrate our purpose-led values and transparency, every week I will be sharing with you one of our Positive Actions in a 'Positive Monday Series' starting tomorrow. I would love you all to follow along and welcome any feedback, comments or questions you may have!
Positive Luxury Paris Travel Guide
Come and visit us on Jewel Street, the world's #1 designer jewellery website!
Our new collection, Little Luca!
We are very pleased to have joined the Fancy community this past month!
Men of Luca Jouel
We felt there was quite a man-drought on our Instagram feed so we put an end to it!
Meet Victor Brauner & Luke "Razor" Sharp, two of our Perth super sport stars warming up before our shoot on location at the iconic Raffles Hotel. Home town Professional Boxer Luke is a 3x State Champion and a former IBO Asia-Pacific Champion! Brazilian bornVictor is a Professional Futsal Player who has represented Brazil, Italy and now Australia, and who has done so also in Japan, Malaysia and USA! Both these champions will feature our gents jewels in upcoming posts, be sure to make them welcome friends!
RUNWAY2STREET X POSITIVE LUXURY DESIGNER SPOTLIGHT: LUCA JOUEL
In the first of our Designer Spotlight series in collaboration with Runway2Street, we highlight awarded brand to trust Australian fine jewellery brand Luca Jouel, read their story here;
The intricate detail that adorns Luca Jouel’s fine jewellery expresses sophisticated yet organic beauty, offering custom designed pieces using ethically sourced diamonds, together with mixed precious metals and luxury hand finishes.
Tereena Lucas founded Luca Jouel as a result of her aspiration to celebrate raw and sophisticated beauty. Her love of jewellery stems from antiquity, as well as patterns of botanic and architectural origin. Tereena is devoted to a timeless style transcending generations, to create heirloom quality jewellery that holds personal meaning for the wearer.
Working with a team of talented craftsmen, Tereena uses harmonious combinations of hand-sourced rare and unusual diamonds, gemstones and mixed precious metals to create a collection rich in detail yet one that is organic and edgy, a striking combination of the traditional and timeless, with a modern sensibility.
Luca Jouel has been awarded the Butterfly Mark by Positive Luxury, in recognition of Tereena’s commitment across all areas of sustainability. Positive Luxury connects brands and consumers that care, to inspire people to buy better and influence brands to do better. Luca Jouel’s efforts towards sustainability include her dedication towards sourcing conflict-free gemstones, her association with the alliance for responsible mining and her support of the Australian Childhood Foundation where a part of proceeds are donated to help the foundation safeguard all children from the trauma of abuse, violence and neglect.
Explore the Luca Jouel collection on Runway2Street here
Luca Jouel + The List
We are thrilled to announce that select pieces of Luca Jouel fine jewellery are now available on luxury online marketplace The List!
Stones, Tones & Jewellery's New Gold Standard
OCTOBER 12, 2016
There’s a new alchemy in the mix of precious metals, diamonds, and coloured gemstones.
Beauty’s new by-word is fair – and traditional hand-finished sophistication in jewellery is no longer legitimately luxurious unless it also comes ethically sourced and fairmined.
Positive Luxury is delighted to recommend brands doing good things – and doing good business too. Foremost is Australia’s Luca Jouel, awarded the Butterfly Mark, whose actions safeguard vulnerable children and support responsible manufacturers in the field. In addition, Tereena Lucas, chief designer, is a fellow member of the Gemmological Association of Australia (FGAA) and a member of the Jewellers Association of Australia (JAA).
The Butterfly Mark, powered by Positive Luxury, is awarded to luxury lifestyle brands that take pride in their craftsmanship, service, and design, whilst having a positive social impact and respect for our shared environment. The Butterfly Mark offers wordless reassurance that Luca Jouel is a brand to trust.
Other brands we can recommend as committed to integrity, fair play and luxury’s new good governance are Argyle Pink Diamonds, Stephen Webster, House of Garrard, Arctic Circle and Flamingo Jewellery.
An exciting story to watch is the discussion surrounding synthetic versus non-synthetic gemstones. Synthetic stones are the exact same product only their properties are born of a scientist’s high-tech lab. Current debate centers on whether market demand for these ‘too perfect’ stones will overtake naturally occurring stones (similar to what happened with pearls). Currently, it looks as though the earth’s natural imperfections are what’s driving demand – for an authenticity that is naturally beautiful. Hence the continuing need to ensure non-synthetic stones are mined fairly.
The Alliance for Responsible Mining (ARM) is at the forefront of a growing global movement of miners, support organizations, and market players, working together towards the positive transformation of the artisanal and small-scale gold mining sector globally. Formed to support Fairmined certified mining organizations, the objective is to help each other get on with fair practices.
BORN is a global market network dedicated to beautiful new design products. Luca Jouel is pleased to launch their new modern bridal collection campaign where pieces are available exclusively on BORN with a special 10% pre-order saving!
Founder of Luca Jouel, the boutique Australian fine jewellery brand, Tereena Lucas, is a designer and gemologist with a passion for combining all of her loves and dedicated to having a positive impact. We talk to her about how the brand started, her vision for Luca Jouel and the biggest impacts on her life.
Luca Jouel to Showcase at Perth Bridal Expo 2016
Luca Jouel + The Wedding Network
Luca Jouel is now part of Perth's The Wedding Network community of companies who cater to the needs of lovely brides and grooms in anticipation of their big day and future commitment together!
Luca Jouel + R2S
We are excited to announce our new partnership with Rathna Sharad at Runway2Street!
Luca Jouel - The Making of an Ethical Jewellery Brand
Since Luca Jouel's conception in 2010 I have had a myriad of choices and decisions to make about what kind of jewellery brand I truly wished to create. Options have included fashion versus fine jewellery, common semi-precious stones and metals versus the harder-to-come-by higher priced precious stones and metals, local Australian manufacture versus sourcing production abroad, mass production models versus one-off designs, developing a targeted limited range of designs versus expressing my creativity without limits... and many more. Faced with these options I chose the latter in most cases because in my heart of hearts creating a jewellery brand by just looking at the bottom line would have simply held no meaning for me.
What concerned me the most in the decision-making process that was my journey to creating a jewellery brand that is unique and different, was the matter of creating fine jewellery of quality. Creating timeless pieces that could be kept over time and perhaps even passed on from generation to generation. Creating pieces that had been made ethically with consideration of the artisans and the finite resources necessary in the making of jewellery. This brought me firmly to the question of who do I engage with to help create each Luca Jouel piece?
Starting with the design process, how would the pieces that I envisioned in my mind come to life? Today, we have at our disposal a multitude of methods and techniques to craft and create jewellery pieces. These include computer automated design and manufacture, hand assembly and complete hand making; I decided I would use a combination of these methods depending on the complexity of the piece and the resources needed; as a self-financed start-up venture budget constraints heavily influence the choice of production method. So I enlisted the expertise of three experienced international CAD designers, a local master jeweller of more than 30 years experience, one of the best Australian jewellery manufacturing houses, a masterful diamond setter born abroad but now calling Australia home, and international finest quality chain makers. Expressly important to the vetting process was the fact that, as either sole traders or larger companies, these people uphold the same ethical standards of business practice that I value and believe need to be primary factors of importance for any jewellery brand.
The other key ingredient of many beautiful jewellery pieces are of course the diamonds and coloured gemstones. Two particularly important challenges exist in purchasing suitable stones, namely authenticity with regards to type and possible treatments- there are many imitation, synthetic and artificially treated stones in the market-, and issues relating to the actual supply chain from mine to market. Over the course of my life I have had two major passions, holistic health care and gemstones. I have essentially worked in one or the other or both at the same time, with most of my jewellery experience gained from my time working for a prominent Australian Jewellery valuation company... not as a business owner purchasing stones. So how was I, a single person essentially re-entering quite a closed industry as a purchaser, going to create a successful jewellery brand as a result of adequate purchasing choices mindful of my ethical values?
With a background in gemmology I am astute at seeking out gemstones to compliment the Luca Jouel aesthetic I wish to create by using a variety of criteria. I have a love of the natural, unusual, symbolic, and finest quality; this does not mean I always choose the finest quality though, as I believe beauty is also to be found in the imperfect too. Now back to the ethics, this I have found to be the far more challenging aspect. It would be much easier to just randomly purchase stones, countless are on offer worldwide. The whole industry is filled with contentious issues that start from the country where the stone was mined, to who did the mining- adult or child? Are they adequately remunerated with a good living wage? What's happening to the environment in the area as a consequence of the mining practices? What about the lapidaries charged with cutting and polishing the stones? What about the employees of the suppliers? ... There are a significant amount of people involved in the whole supply chain, and as an individual operating right at the end of this chain, complete transparency proves very difficult to obtain. This is where you have to build relationships with people and establish trust, and this has to be founded upon a mutual understanding of what constitutes rightful business practices. Simple right? Actually no, far from it. Many suppliers have agreements in place with much larger companies that haven’t, to date, been incentivized to formalize in writing the actual nature of their business practices over and above certifying their diamonds to be conflict free; or they may be happy with the status quo because nobody else in the industry is really rocking the boat and digging deeper– they may feel that the part they play in the overall chain is fair and equitable and/or are resistant to change and accept the way things simply are and so feel no need to get any further involved when their day to day operations are running smoothly; and we haven’t even looked at the coloured stone suppliers, which perhaps is the sector with most difficulty in advocating transparency and integrity in their business practices. And even when you are able to find an ethical supplier that is happy to supply you as a boutique company, they actually might not carry the exact stock you require to complete your designs. Tricky business all round.
And so it remains a work in progress as new opportunities present themselves. It is important for awareness of all the issues involved to continue to gain exposure, which in turn will serve to place pressure for adequate transparency right back at the beginning of the supply chain. To be fair the issues are very complex, and this is an industry hailing from antiquity where things operate in a certain way. However, this should not impair progress or continuous improvement in this field which is why Luca Jouel is proud to be part of the Positive Luxury community of brands to trust. Positive Luxury’s mission is to inspire people to buy better and influence brands to do better by awarding luxury lifestyle brands with the Butterfly Mark, in recognition of their commitment to protect our planet, its people and resources and continuous investment in social good and environmental responsibility. Positive Luxury’s co-founders Diana Verde Nieto and Karen Hanton MBE, have devised a rigorous assessment process formulated with the help of an experienced sustainability council and external institutional partners, to evaluate companies across the following five areas: governance, social framework, environmental framework, philanthropy and innovation. Brands carrying the Butterfly Mark offer consumers immediate and wordless reassurance that a brand can be trusted and thereby influence positive purchasing decisions. Consequently, if consumers are empowered to ‘buy better’, suppliers in turn will ultimately adhere to responsible business practices over the long-term. It all starts with a commitment to try and do better, always.
The Wedding Network Styled Bridal Shoot | Reflections
We had such a wonderful time being involved with this shoot! It was such a pleasure meeting some of Perth's lovely and talented creatives, and of course showcasing some of our Luca Jouel pieces!
Luca Jouel + Positive Luxury!!
We are thrilled to announce we belong to the community of trusted brands bearing The Butterfly Mark. The Butterfly Mark, powered by @positiveluxury, is awarded to luxury lifestyle brands which actively contribute to protecting our planet’s resources. We are proud to celebrate our status as a trusted brand that cares in the areas of precious stone procurement, recycling, and using renewable energy and look forward to placing The Butterfly Mark on our product pages! Click on The Butterfly Mark to have a look at our Positive Luxury Luca Jouel brand page!
#brandstotrust #trust #lucajouel #australian #finejewellery
New Luca Jouel Stockists!
We are pleased to announce that Luca Jouel is now available at these two distinguished retailers:
Brand Preview Picks with Buying Director, Candice Fragis
So wonderful to wake up to this news this morning!!
Buying & Merchandising Director at Farfetch, Candice Fragis, makes her top sustainable brand picks ahead of Brand Preview. Candice has worked as a buyer for over 12 years with Browns, Saks Fifth Avenue, Net-a-Porter and now Farfetch. She was behind the launch of Net-a-Porter’s sportswear arm. Candice chose Luca Jouel, Behno, Cecilia Hammarborg, ABURY and Ally Bee as her favourite brands!
Candice thinks Luca Jouel has a clear market and would sit well alongside other fine jewellery brands. “The aesthetic and design feel authentic and rustic whilst still having a luxe finish. The ethics are reassuring rather than being a focus which is important as it keeps the focus on the product,” she explains.
The full article can be read here: http://source.ethicalfashionforum.com/article/brand-preview-picks-with-buying-director-candice-fragis
Ethical Fashion Source Brand Preview March 2016
We are very excited to be a part of this wonderful initiative!!
The Weekend West February 2016
Very happy to see some of our jewellery featured in the recent photo shoot by The Weekend West covering rising Perth fashion label Baz Inc.
Made of Jewelry December 2015
Lovely piece detailing our Reina collection by Sophie on her Made of Jewelry blog!
Honourable Mention April 2015
Very pleased to have received some appreciation for our beautiful necklaces and first time entry!
THE 8th ANNUAL INTERNATIONAL DESIGN AWARDS HONORABLE MENTION WINNERS ANNOUNCED
The IDA Juries have finalized the 8th annual Design Awards Honorable Mention winners selections
Apr 12 2015
LOS ANGELES, Mar 26 2015 Los Angeles, Tereena Lucas, Kian Dastyar for Luca Jouel of Australia was Awarded: Honorable Mention in Jewelry Competition for the Reina Nostalgia Project.
IDA honorary juries examined over 1000 entries submitted by architects and designers of interiors, fashion, products, and graphics from 52 countries throughout the world. After final decisions had been made, the jury rewarded the best professional and emerging designers for their achievements in terms of design, creativity, usability and innovation. Judging was a rigorous process, with winners receiving publication of their work in the International Design Awards Book of Designs. The coveted IDA Trophy will be awarded to all Designer of the Year title winners at the official biennial International Design Awards Ceremony in Los Angeles.
This annual competition recognizes, honors and promotes legendary design visionaries and uncovers emerging talents in Architecture, Interior, Product, Graphic and Fashion Design on a global level.
The members of the jury included Alice Blackwood Editor, Design Quarterly, Kahi Lee - Host, HGTV's "Design on a Dime", Style Network's "My Celebrity Home", Melissa Sterry - Interdisciplinary Design Scientist, Founder, Societas,Josh Rubin - Editor-in-Chief, Founder, and Publisher, Cool Hunting, Martin Venzky - Stalling, Senior Advisor, CMU STeP, Jeffrey Nemeroff - Co-Founder, Creative Director, Entra Magazine, Jordan Landes-Brenman CEO, Haute House PR & Marketing, Raj Nandan - Managing Director, Indesign Group, William Menking - Founder, Editor-in-Chief, The Architects' Newspaper, Nicole Lloyd - Senior Art Buyer, Deutsch, Inc., Rebecca Epstein Kong - Co-founder, Artware Editions, Aaron Kenedi - Editor-in-Chief, Print, Geraldine Grisey - Editor, Punky B Fashion Diary.
Tereena Lucas, Kian Dastyar for Luca Jouel of Australia, was Awarded: Honorable Mention Prize in Jewelry Competition for the Reina Nostalgia Project
The design has evolved from the unusual and striking pair of spotty diamond slices I purchased in Hong Kong earlier this year. I wanted to capture their old-worldly charm and was reminded of some beautiful over-exposed photos I had taken one snowy night in the Old Town of Salzburg in 2010. The two necklaces have been created in 18ct yellow and rose gold. The pendant and chain designs were customed using CAD by Kian Dastyar where the pendants each consist of two parts that have been carefully laser welded together to encase the delicate slices. Combinations of high polish and satin matte finishes have been applied to the pendants and chains.
ABOUT Tereena Lucas, Kian Dastyar for Luca Jouel:
Tereena Lucas is a gemmologist and Australian fine jewellery designer. Kian Dastyar is a master jeweller and Australian custom jewellery designer.
Tereena Lucas, Kian Dastyar for Luca Jouel
A handful of designers, thinkers and entrepreneurs created the International Design Awards in 2007 as a response to the lack of recognition and celebration for smart and sustainable multidisciplinary design. The International Design Awards (IDA) exists to recognize, celebrate and promote legendary design visionaries and to uncover emerging talent in Architecture, Interior, Product, Graphic, and Fashion Design. IDA aspires to draw attention to the iconoclasm of design world wide, conceptualizing and producing great work.
For IDA Press Inquiries, Contact:
IDA Program Director