What is important to us

Australian Childhood Foundation

We at Luca Jouel are passionate about child welfare and proudly support the Australian Childhood Foundation. We donate part proceeds of every purchase to help the foundation in their efforts to safeguard all children from the trauma of abuse, violence and neglect.

Through their many programs, the Australian Childhood Foundation works tirelessly to help heal and advocate for the needs of vulnerable children, to promote and build stable and secure relationships for all children, and to engage us all in this most important work through education and their community empowerment initiatives.

Please visit www.childhood.org.au/ for further information, or to be part of the conversation you are welcome to connect on Facebook


Butterfly Mark


Powered by Positive Luxury, the Butterfly Mark is awarded to luxury lifestyle brands that take pride in their craftsmanship, service and design, whilst protecting our planet and its resources. With the help of an experienced sustainability council and external institutional partners, Positive Luxury has designed a robust assessment process that evaluates companies across governance, social and environmental framework, philanthropy and innovation. To be awarded, brands must respond positively to a minimum of 80% of the questions. 

Luca Jouel has been awarded the Butterfly Mark for our commitment to social equity, protection of our shared environment and its biodiversity, our consideration of environmental and social factors during the design process, and ensuring recycling is embedded in our packaging. Companies within the trusted positive luxury community are required to re-apply on a yearly basis. The Butterfly Mark offers wordless reassurance that Luca Jouel is a brand to trust. 

Luca Jouel is a member of the Australian Fashion Council

Luca Jouel is a member of the Australian Fashion Council, collaboratively working to support and promote the growth of the Australian fashion and textile industry. A not-for-profit membership organisation with over 65 years of service of the industry, members are drawn from across the TCF value chain, ranging from micro to large companies, state and national industry associations, through to education bodies and students.